Culture Eats Strategy, Then Chokes on It

Culture Eats Strategy, Then Chokes on It challenges the myths that dominate modern business thinking. Every organisation claims to have a strong culture, yet few understand how it truly works. This book exposes the gap between what companies say and what they actually do, showing how good intentions often create poor results.

It explores the real forces that shape culture, from leadership behaviour and incentives to systems, structure, and accountability. It explains how culture can quietly sabotage strategy, how organisations confuse activity with progress, and how leaders often become their own biggest obstacle.

Written in a direct and accessible style, this book is for leaders, managers, and professionals who want to build organisations that actually deliver on their promises. It replaces buzzwords and slogans with clarity, honesty, and action. If you are serious about creating a culture that drives real performance, this book will show you how.