About us

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David Rollason is a highly experienced business transformation and productivity leader, known for cutting through complexity and delivering results that stick. As founder of Apply Focus Ltd, he partners with organisations at board level to remove growth barriers, improve cultural alignment, and streamline operations for measurable, lasting impact.

With more than two decades of international leadership experience across the UK, USA, Australia, and South Africa, David has a proven ability to unite strategy, technology, and people. His career includes building global IT infrastructure, leading acquisition integrations across cultures and continents, and advising executives through high-stakes change programmes.

David’s work is grounded in logic, clarity, and an unrelenting focus on outcomes. He does not just produce recommendations, he takes responsibility for seeing them through, ensuring that strategies translate into tangible business performance. Whether advising a start-up preparing for growth or a multinational undergoing transformation, David brings the same commitment to deliver momentum, clarity, and real-world results.

Lisa Rollason is a specialist in productivity, process, and people alignment, with a talent for building cultures that drive performance. She combines strategic insight with a practical, hands-on approach to improving how organisations work, ensuring that teams, processes, and brand messaging all align with the company’s goals.

Her career spans over 17 years, including senior leadership roles at WiseTech Global where she managed global brand and content development, led marketing strategies, and played a central role in cultural integration during mergers and acquisitions. Lisa’s ability to blend creativity with operational discipline has helped companies not only communicate their value but also live it internally.

Now, as a Productivity, Process, and People Architect at Apply Focus, Lisa works directly with business leaders to design workflows that eliminate wasted effort, create environments where teams can excel, and embed values that sustain success long after the engagement ends. She is known for her clear communication, attention to detail, and ability to bridge the gap between strategic vision and day-to-day execution.